Drive our technical and marketing communications efforts
bluebird bio (www.bluebirdbio.com) is a leading gene therapy company developing breakthrough treatments to transform the lives of people affected by severe genetic disorders. Our proprietary platform addresses the root cause of genetic diseases by placing a healthy version of the human gene into the patient's own extracted stem cells, and then transplanting these corrected stem cells back into the patient. bluebird bio is a clinical-stage company, and has established proof of concept for gene therapy in humans for two indications (Adrenoleukodystrophy and Beta Thalassemia) that illustrate the broad potential of our platform.
Join bluebird bio’s enthusiastic and collaborative team by contributing to the overall success of our novel gene therapy approach. In this new role reporting to the VP Program Management and Commercial Development, this Product Manager will have the opportunity to help lead development of our content and communications activities that will ultimately lead to product launch. These vehicles will be intended to inform and engage multiple audiences including physicians, patients, patient advocacy groups, payers, potential collaborators, future employees, investors, and the general public.
Primary Responsibilities:
- Work with senior management team and external agencies to develop and execute a communications plan and activities that support bluebird bio’s near- and long-term objectives
- Work with various departments to craft “messaging platforms” with compelling and relevant messages based on a diverse set of information sources (literature, primary/secondary research, etc.) to support various content projects and development of communications materials
- Research relevant meetings/conferences/symposia, create calendar and attendance policies, execute registration, prepare necessary materials, set agenda for bluebird presence and debrief sessions
- Establish a calendar/plan of action to target important medical and scientific data to the correct publications
- Work with internal stakeholders to define scope, cost, timelines, etc. of projects that engage referral physicians, treating physicians, patients and caregivers, or patient advocacy groups for relevant indications of interest.
- Work with external market research agencies to develop survey instruments, execute on projects, and analyze results
- Working with Clinical department and external vendors to coordinate development of study recruitment website, and materials intended for treating physicians, referral physicians, patient advocacy groups, and individual patient family members, etc.
- Act as “keeper” and driver of the website and coordinate with various departments to keep updated and fresh
- Support and manage external PR and social media activities
Qualifications:
- Bachelor’s degree, preferably in the life sciences (e.g. Biology, Chemistry, Biotechnology, etc.) OR another degree but demonstrated interest in and aptitude for scientific and medical content
- 5+ years of experience developing content in a Biotech/Pharmaceutical (FDA-regulated) environment for pre-market and/or post-market communications
- Experience working with multiple med/ad agencies to develop and execute campaigns consisting of scientific- and medical-oriented content utilizing a range of tactics (mail campaigns, collateral/brochures, slide kits, websites, etc.)
- Knowledge of pre- and post-commercialization biopharmaceutical regulatory promotional guidelines
- Experience with publication planning
- Experience with primary market research methodology and execution
- Experience creating and/or managing cross-functional content review board (involving Medical, Regulatory, Legal, etc.) and associated processes/SOPs
- Ability to distill complex scientific concepts and clinical data into clear, simple messages suitable for medical and/or lay audiences
- Strong corporate professionalism, presence and credibility
- Good understanding of how internet technologies (web, search engine optimization, social media) can be leveraged to advance company goals, and how technical/design choices can make the difference between success and wasted effort
- Ability to utilize all types of media format and media channels including printed text, visual graphic/animation, video, etc. to advance communication objectives
- An understanding of the early stage drug discovery and development process
- Strategic thinker who can evaluate risk and develop effective solutions through an integrated multi-disciplined decision-making approach
- Independently motivated, detail oriented and good problem solving ability
- Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
This is an exciting time to join the field of gene therapy in general, and to become a part of the bluebird bio team in particular. bluebird bio is a well-funded, privately-held, entrepreneurial company backed by prominent investors and recently named to the 2012 FierceBiotech Fierce 15. We offer a fast-paced, dynamic, collaborative, colorful, and scientifically rigorous environment, with all the fun and passion that a start-up provides, plus an excellent benefits package that include stock options, commuter/parking benefit, etc.
To be considered for this exciting career opportunity, please forward your resume with a cover letter to work@bluebirdbio.com.
bluebird bio, 840 Memorial Drive, Cambridge, MA 02139 www.bluebirdbio.com
bluebird bio will only accept job applications from candidates who are properly documented with authorization to work in the United States.
Note to Employment Agencies: Please do not forward any agency resumes. bluebird bio is not responsible for any fees related to